Interest-Based Ads

Updated: 2022-01-03    

Interest-based ads are also know as personalized or targeted ads. When you visit the Chaos For Lunch websites (ChaosForLunch.com and any of our social media accounts), Chaos For Lunch or third parties, as applicable, may show interest-based ads to display features, products, services, or experiences that might be of interest to you.

What type of information do we use to show interest-based ads?
To serve you interest-based ads, we provide information such as your interactions with the Chaos For Lunch websites, content, or services to authorized third party advertising providers. We do not use information which on its own identifies you, such as name or email address, to serve interest-based ads.

As is common in the advertising industry, we along with third party advertising providers use cookies, pixels, and other technologies (collectively, "cookies") to understand the effectiveness of the interest-based ads shown to you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser we can be careful not to show the same ads repeatedly.

See our Privacy Policy for more information about the types of information that we gather.

How do we work with third parties to show you interest-based ads?
We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads shown to you. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for finger sleeves).

Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Chaos For Lunch. For information on how to control and delete cookies (including third party cookies) please visit our Privacy Policy.