Updated: 2022-01-15

I started Chaos For Lunch, a U.S. based brand, because since 2009 I had another online shop in a different industry … and I wanted to build something new.

Chaos in our brand name, Chaos For Lunch, is a reference to chaos theory and an appreciation in the ability to find order in apparent confusion.

When coming up with a brand name we needed something memorable and unique ... dinner is a more serious meal and some people will think of chicken when they think of dinner ... breakfast seemed like it was taken ... brunch didn’t have the same lovely sound and nostalgic undertones as lunch.

TLDR: gg ... We are Merchants and sell Merchandise that our beloved customers often refer to as Merch.